The Origin Story

Built from macros, mistakes, and a little healthy obsession.

Ovo Protein didn’t start in a boardroom.
It started in my kitchen — mid-challenge, mid-frustration, mid-silent scream.

It was October 2020. I had signed up for a Summer Challenge and was trying to hit my protein macros like a champ… but every option I reached for came with baggage:

Liquid egg whites? Slimy. Weird. And expired faster than my motivation.

Powdered options? Crazy expensive, full of fillers, or tasted like cardboard.

I wasn’t looking for magic dust. I just wanted real food.
Clean. Powerful. Affordable.

So I made it myself.
That’s how OVO — Portuguese for egg — was born.

From day one, this brand has been deeply personal.
I still answer DMs. I still help pack orders. I read every email.
Because this isn’t just a business — it’s a body-built promise. And I take it seriously.

What we stand for:

Real ingredients. Egg whites. That’s it.

No fluff. No soy. No sketchy “natural flavours.”

Designed for real people chasing strength, healing, energy — or just better snacks.We’re not here to be trendy.
We’re here to be true.

As we grow, you’ll find us in more stores, more kitchens, more conversations.
But one thing won’t change: we’ll never be too big to care.
If anything, we’re getting closer.

To our day-one customers — thank you.
You’re not just buying protein.
You’re part of something that was built from scratch, with serious intention.

Got feedback? Want to chat?
📩 Hit me up directly at info@ovoprotein.co.za — I mean it.

Let’s keep it clean. Powerful. And always personal.
This is just the beginning.

— Chanel Vogl, Founder of OVO Protein